GS1 Sunrise 2027: A guide for brands and manufacturers
Understanding 2D barcodes, GS1 Digital Link, and implementation readiness
GS1 Sunrise 2027 is an industry initiative focused on enabling retail point-of-sale (PoS) systems to scan and process 2D barcodes, including QR codes powered by GS1 Digital Link. As manufacturers prepare for Sunrise 2027, many are evaluating how 2D barcodes may combine retail scanning, product identification, and the exchange of standardized product information.
For brand owners, manufacturers, copackers, and packaging operations, GS1 Sunrise 2027 introduces considerations related to data structure, code quality, verification, implementation, and retail readiness. For products that they choose to place in scope, brands and manufacturers must define data requirements, construct code structures that conform to GS1 syntax, and ensure reliable scanning performance at retail point of sale.
Understanding GS1 Sunrise 2027 and 2D codes
Learn the basics of GS1 Sunrise 2027, including 2D barcode adoption, retail point-of-sale readiness, QR codes, DataMatrix codes, and how 2D codes fit alongside existing EAN/UPC barcodes.
GS1 Digital Link and 2D code implementation
Explore GS1 Digital Link, Application Identifiers, data structure, QR code design considerations, printing approaches, and validation practices that support successful 2D barcode implementation.
Assess Your Readiness for GS1 Sunrise 2027
Book a GS1 line check with our specialists
Moving to GS1-compliant 2D barcodes involves more than simply adding a new code to your packaging. From pack to pallet, coding and labeling systems must work together to support traceability, readability and data accuracy across your operations.
Whether you’re just beginning to explore GS1 Sunrise 2027 or actively planning implementation, Videojet can help you assess your current setup and identify practical next steps.
Our no-obligation line check provides expert guidance to help you understand how your coding and marking processes support your GS1 objectives today and where opportunities for improvement may exist.
One line. One partner. Greater confidence.
Understand your operation
We take the time to understand your packaging line, existing processes, operational constraints and implementation goals.
Design the right approach
From product packaging to cases and pallets, we help evaluate how coding and labeling systems can work together to support GS1 requirements.
Integrate and optimize
Our specialists can help identify opportunities to improve code quality, traceability, data accuracy and overall line performance.
GS1 Sunrise checklist
A practical resource to support your GS1 Sunrise 2027 journey
Not quite ready to schedule a line check? Download our GS1 Sunrise checklist and start assessing your current readiness.
Designed for manufacturers, brand owners and packaging operations, this practical resource helps you evaluate your coding and labeling processes, identify potential gaps and begin preparing for evolving GS1 requirements.
With this checklist, you can:
- Review readiness across pack, case and pallet coding processes
- Identify risks related to traceability, readability and data accuracy
- Highlight opportunities to strengthen operational performance
- Build confidence in your approach to GS1 Sunrise 2027 implementation
GS1 Sunrise checklist
Download your checklist and be ready for evolving requirements.
*GS1 and the GS1 logo are registered trademarks of GS1 AISBL.
**QR Code is a registered trademark of DENSO WAVE INCORPORATED.
