Industry Expert Opinion: Heidi Vanheerswynghels
Strategic Account Manager EMEA - Pharmaceutical Market, Videojet Technologies
There may be no other industry in the world where accurate package coding is as critical as it is in the pharmaceutical industry. The consequences of shipping a mislabeled product can in the worst case be life-threatening to the patient and even in the best case they can expose the pharmaceutical manufacturer to potential regulatory action. In recent years, a number of patients have died after apparently taking medications that were incorrectly labeled1.
In nearly all cases, mislabeling errors are detected and corrected before shipment, but even these cases may result in substantial expenses due to lost production and the need for rework to correct the labeling errors.