Industry Expert Opinion: Tim Kearns
Strategic Account Manager US - Pharmaceutical Market, Videojet Technologies
Pharmaceutical products travel through a very complex distribution network and are nearly impossible for the user to authenticate so they have become an attractive target for counterfeiting, theft and diversion around the world. The World Health Organization estimates that counterfeit drugs make up approximately 1% of the supply chain in developed countries and between 10% to 30% in developing countries1. Governments around the world have implemented or are planning to implement legislation requiring serialization and reporting to prevent counterfeiting and falsification of life-saving drugs. These regulations are forcing pharmaceutical manufacturers to take a closer look at labeling and coding technology which is very important in meeting the new regulations. The latest generation of coding printers can ensure the generation of high quality human and machine readable codes that will ensure the traceability of the product from the point of manufacture to the point of use.