How beverage manufacturers can deal with counterfeiting

Anti counterfeiting

Imitation isn’t the sincerest form of flattery when profits and brand image can be irreparably affected. The allure of globally- coveted beverage brands has invited the risk of counterfeiting and diversion, especially in high-end liquors and alcoholic beverages. Manufacturers, and their distribution partners, are constantly battling these risks because the consequences of counterfeit beverages extend beyond profits and brand image to consumer health and safety.

The fight against counterfeiting and diversion can be made easier with the right technology. Using the right coding solution can provide manufacturers and their partners with the necessary tools to audit and enforce anti- counterfeit and diversion activities throughout the supply chain.

Videojet is here to help identify the right printing or marking solution for your operation.

Enforce anti-counterfeiting with Videojet coding solutions

Smart coding

Enhance basic lot or batch codes by altering and verifying specific characters in the codes using algorithmic software to make the code more difficult for unauthorized parties to replicate.

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Overt coding

Ideal overt codes are permanent to prevent removal by unauthorized parties. Laser marking systems can provide high quality permanent codes on many package types.

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Covert coding

Invisible codes for distribution partners help identify products that may enter unauthorized channels. Codes created using UV and IR inks provide an ideal solution for packages with prominent branding or limited space.

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Distribution chain visibility

Clear printing of bar codes and aggregate product information on shipping cases helps enable tracking and ensures distribution chain efficiency.

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Software

Videojet software helps ensure tracking of products throughout the distribution chain; providing traceback information from production through distribution and allows for integration with systems such as ERP and WMS.

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