How beverage manufacturers can deal with counterfeiting
Enforce anti-counterfeiting with Videojet coding solutions
Smart coding
Enhance basic lot or batch codes by altering and verifying specific characters in the codes using algorithmic software to make the code more difficult for unauthorized parties to replicate.
Overt coding
Ideal overt codes are permanent to prevent removal by unauthorized parties. Laser marking systems can provide high quality permanent codes on many package types.
Covert coding
Invisible codes for distribution partners help identify products that may enter unauthorized channels. Codes created using UV and IR inks provide an ideal solution for packages with prominent branding or limited space.
Distribution chain visibility
Clear printing of bar codes and aggregate product information on shipping cases helps enable tracking and ensures distribution chain efficiency.
Software
Videojet software helps ensure tracking of products throughout the distribution chain; providing traceback information from production through distribution and allows for integration with systems such as ERP and WMS.