As pharmaceutical product coding regulations change – and as counterfeiting itself increases worldwide – drug companies are demanding better methods of product identification. Coding and marking are keys to accurate and reliable product identification, which combats counterfeiting and prevents errors in administering drugs to patients.

Videojet's products are extremely flexible in the coding methods they can provide, and they offer more benefits: streamlined production, greater productivity, enhanced patient safety, secure distribution of drug products, better control of recall situations, reduced costs and increased profits. And with stringent government regulations – such as California’s ePedigree laws – in the pipeline, the time is right for Videojet's IMprintsTrack & Trace Solution.

The need for security and product traceability is increasing throughout the CPG supply chain. Personal-care products are especially vulnerable to diversion and counterfeiting, and Videojet has proven solutions. Product identification is at the heart of them.

Videojet’s CPG solutions address a wide range of needs, from fighting bio-terrorism and easing the fallout of product recalls to providing practical coding solutions for hard-to-print surfaces.

Our catalogue of printer options – all developed and built by us – is the industry’s best. The Videojet DataFlex thermal transfer overprinter enables the printing of more discrete traceability information and offers a lower cost to operate, with lower ribbon consumption. DataFlex print quality is better than hot-stamp or roller-coder alternatives, and it reduces the need for manually replacing type and keeping type available at the production line.

When laser printers are part of the solution, our superior line greatly reduces downtime, delivers increased throughput and has a larger print window.

The Videojet small character ink jet (CIJ) product line is one of the most flexible marking systems in the industry. The same CIJ printers will mark on paper, plastics, glass or metal, and most of our inks – developed and made in-house – work on multiple substrates, so you don’t need to make changes in the middle of a production run.

Warranty-cost management is one of the biggest pressures on the auto industry today. It’s compelling the industry to mark essentially every part that goes into a vehicle. When parts are traceable, manufacturers and suppliers can:

• Recover vehicles and parts quickly in case of recall or warranty issues
• Quickly track issues to the sub-supplier or material level
• Improve customer service

The marks and codes that Videojet equipment provide allow the automotive industry to target parts-replacement (warranty) costs and reduce the number of vehicles and parts that must be recalled. In addition, Videojet solutions can address these automotive standards:

• TREAD Act – leading to traceability for 100 percent of parts in cars
• End of Life Vehicle Report – A European regulation that requires the hazardous materials in cars to be disposed of properly at the end of useful life
• Anti-counterfeit protection – Increased requirements for the marking of parts to prevent unauthorized duplication

Videojet is the industry leader in providing comprehensive finishing-control systems, variable-data ink jet printers and a range of material-handling transports to the commercial printing industry, for addressing and personalization applications. We’re also the industry leader in providing similar products and services to the mailing-services industry.