Traceability Solutions Protect against Counterfeiting, Diversion & Product Recalls

Threats to your brand

Videojet's IMprints Track & Trace solution fingerprints your brand to powerfully address specific threats:
COUNTERFEITING: Fueled by the internet’s facility to create gray markets, counterfeiting can gravely affect a company’s immediate
revenue and do incalculable long-term damage when a substandard product is associated with a brand.
DIVERSION: Unscrupulous individuals can divert products to unintended retail outlets, diluting the brand’s image and generating
ill-will within the legitimate sales channel.
RECALL: Product recalls happen, and there can be PR fallout as manufacturers fumble to locate the tainted product.

Benefits of Videojet's IMprints Track & Trace Solution

• Proven software and production-line control systems

• Marking and reading solutions for nearly any material or production environment

• Non-disruptive implementation adapts to existing packaging-line configurations and procedures

• Cost-effective solution is based on purchase of hardware and software components
• No ongoing cost-per-code charges or exorbitant upfront license fees
• Modular design fits individual needs
• Codes can be formulated in a myriad of ways to best fit the brand, and data can be incorporated into existing IT constructs or hosted by Videojet
• Scalable from a single production line to a multi-facility/multi-line structure while still utilizing the initial investment